Here is some great stuff provided by Rita. If you are writing blogs and want to get the most out of them. Then you need this post.
Part 3 of 5 - Keywords placement.
What should your keywords placement be in your blog post? Are you using them in the right places? Does it matter? The most important places for your keywords are title, body and tags. If you missed part 1 and 2 about using keywords, you can find the links toward the bottom of this post.
Even though relevance, usage of keywords etc. are debated issues - The one thing agreed upon is that as far as the placement goes - keywords in TITLE is the Big One! Title starts your post or your web page and is given high importance by search engines. This is followed by tags as in meta tags and beginning of the post/page. One thing that was touched upon on the comments on Part 2 - that high importance is placed on relevance (could be another post all together). Highly complex algorithms detect who-knows-what (more than I'll ever know). So what does this mean for relevance and keywords?
If you write:TITLE - My cat fell of the tree today!
Body Text - Last night I was coming home for the grocery store and stopped to pick up mail. Neighbor was drinking beer on his front lawn with his undies one - Yikes! My phone rang and I didn't want to answer because it was my boss. Why do some stars shine much brighter than others??? Just wondering. That silly kitty took a tumble down today - that aspen wasn't very friendly I guess....
- ok that was really far fetched -
Can you find any keywords in that? The word used most is probably I - LOL. Not google, not yahoo, not nobody (I know - double negative!). Nobody will ever be able to figure out what that is all about. (actually it sounds like random Tweets on Twitter).
Use keywords to tie it together - Title says what the post is going to be about - then write about it repeating the keywords used in the title.
Doesn't that make sense anyway. When you read a book, you look at the title. Murder at midnight. You do expect the find in the book at least one murder at midnight - right?
NOTE! People love good titles and many posts that have great titles get read more. (This could again be a another post all together). But when you are writing to find and engage readers, those local sellers or buyers etc. focus on Titles with keywords.
e.g.
TITLE - Last change to buy a Home!
- how many readers will find that? Home where?
how about
TITLE - Last change to buy a Home in Rocky Cliffs TX!
- what are the keywords? "buy a home in Rocky Cliffs TX" - those are the words I'm going to repeat throughout the post.
Body text: Are you ready to buy a home in Rocky Cliffs TX? The current inventory is dwindling down, the houses are flying off the shelves yet there are still great deals to be had...
It is IMPORTANT to repeat the keywords EXACTLY as they are in the title in the first sentence of the Body.
Some say you should put the keywords at the very, very beginning but personally I have not noticed a difference whether they were in the front or somewhere in the first sentence.
Meaning: "Buy a home in Rocky Cliffs TX now or you'll miss the boat." vs. "Are you ready to buy a home in Rocky Cliffs TX?"
If you go back to the beginning of this post, you see that I used Keywords Placement in the title and then again in the first sentence of the post body text. And sprinkled it in along the post. In the body text you do not need to use the same exact combination of keywords. You could use - buying a home, or living in Rocky Cliffs etc. separately. It can sound confusing. Clear, visual example coming up in Part 4.
How about them TAGS?
Activerain looks to pull the meta tag description starting from the beginning of the post (body text). (AR correct me if I'm wrong)
Example here:<title>Real Estate Blog - Using Keywords - Part 2 of 5 - Keyword Stuffing!</title>
<meta name="description" content="Using keywords - Part 2 of 5Keyword Stuffing.This post could...If you have a separate website or a different blogging platform you may be able to type in your own meta description. As with Activerain - you don't need to worry about it. Just type your primary keywords in the first sentence.
Footer/End of the post.
I add the Title again at the very bottom or the post for good measure. I actually haven't tested to see whether it makes a noticeable difference or not. I tie it in there with the Copyright notice.
One more thing - it is easy to get carried away and write about other things than the topic at hand - if you look around you'll see it pretty common. Keep it tight boys and girls. Stay on track. If you feel there is more to say. Make it to a separate post with a new set of keywords, just as with this series of posts.
This is a 5 part series about keywords. Part 4 coming soon - see (with your own eyes) how to place keywords on a post!
Hope you enjoyed the post. If you have any questions feel free to ask, any time. Thanks for reading :)
P.S. This series is not only for blog posts but for any old (or new) web pages too.
Rita
The series Using Keywords:
Part 1 - Keywords in Photos
Part 2 - Keyword Stuffing
I do not claim to be an expert. I have used a lot of elbow grease, well more like trial and error to not only write to the reader and write well, but to use what I can to help position our blog posts, or web pages etc. well on search engines.. We are seeing amazing results! You can do it too.
Copyright 2009.© Kenna Real Estate. Rita Burke. All Rights Reserved. Sept 11th 2009. "Using Keywords - Part 3 of 5 - Keywords Placement".
Thanks Bob, I need to review my websites and make sure I did the basics right.
Great information Bob, I have started the copywrite notice with the title at the bottom. Guess I need to go back and place it in older posts as well. Thanks for all the info and will be looking for the next post on this topic. Dixie
I bet you mean last "last chanCe.." making ChanCe into ChanGe could ChanGe your keywords...