Want to get your post read? Then have a look at what Rita has to say!
How does local audience find your posts?
Are you writing your posts for a local audience? Are they finding your posts? You write and write, yet nobody seems to be listening. One glance at your blog statistics and you realize that hardly anybody reads your posts. Probably other members of the professional network. Why aren't my great posts being found by my local audience?
LOOK AT THE TITLE!
What does your title say? Maybe something like...
HURRY! $8000 tax credit alert!
OPEN HOUSE TODAY 1-3pm
Price Reduced - Super 3 bed 2 bath house
It's a good time to buy a home today!
Thinking about selling your home?
For Sale 12345 Apple Street - won't last!
There are literally thousands of titles you could come up with similar to these. The likelihood of your target audience - your LOCAL AUDIENCE finding your post is almost impossible. Why? Where does is say on the title what area (geographically) you are addressing? NOWHERE!
Even though it may not sound natural to us in speech to use the geographical term when we refer to our open house or the house for sale (that you really would like have sold already) it is CRUCIAL in blog posts so your audience can find you!Take a look at posts that you see on the blog roll or that you see elsewhere. The title may not be interesting to you because it's not catchy, or funny, or provoking etc. but it has LOCAL search keywords in it!
Using the above titles as examples.
HURRY! $8000 tax credit for Denver home buyers
OPEN HOUSE in Shadowcreek in Loveland CO! (I'll address the today part in a later post)
It's a good time to buy a home in Cherry Creek!
Thinking about selling your home in Polo Club Littleton CO? (specific targeting a neighborhood)
Home for sale in The Timbers Parker CO - 12345 Apple Street
(keywords in bold)
The titles are nothing fancy. That's not the point of these types of posts targeting local audience. The point is TO BE FOUND! This is a very easy fix for many - go ahead try it!
This post is not part of the series Using Keywords but it is very much related. If you've missed the series check them out. Using Keywords is a 5 part series.
The series Using Keywords:
Part 1 - Keywords in Photos
Part 2 - Keyword Stuffing
Part 3 - Keywords Placement
Just one more thing. I love using great, smart, funny, crazy titles - I do that for a different audience, or maybe one day when enough people ready my posts and I don't have to worry about no-stinking-keywords I'll use more of creative titles! Meanwhile, I'll keep using local keywords in the titles so LOCAL AUDIENCE can find the posts!
Hope you enjoyed the post and found it helpful. If you have any questions feel free to ask, any time. Thanks for reading :)
Rita
Copyright 2009.© Kenna Real Estate. Rita Burke. All Rights Reserved. Sept 13th 2009. "How does local audience find your posts?".
The blog titles that I think are the least effective say Middetown Home....Central City....and where was that again...Alaska or New York ? Blog on !
Very useful advice for first time bloggers and experienced ones as well. . . great post
Thanks for the information Bob. I will attempt to put it to good use.
Bob, I was beginning to think I didn't need to put those keywords in the title, but with this post, I will continue to do so.
I missed Rita's post
geographicl terms are so important if you are blogging locally.
I used to think it sounded spammy but the traffic makes me more willing to be spammy.